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Best Streetwear Brands to Shop

Best Streetwear Brands to Shop

Frankie Collective

If you really want to know about me, the bookmark section of my Instagram—aka my Wish List—will tell you all you need to know. Like my brain, my saved collection is a hodgepodge of DIY skincare videos and tips, at-home workout routines I’ll never do, and astrological roasts that remind me (a Virgo) how much of an organized critical perfectionist I am. But what takes up the most space in my collection is my obsession with streetwear, including the latest sneaker drops and lesser-known brands that I’ve been lusting over.

Streetwear has long been associated with skate and hip-hop culture, but it’s now widely popular thanks to New York-bred skateboard brand Supreme and the logo-heavy aesthetic birthed by “hypebeasts” and “hypebaes.” Speaking of hypebaes, Natalia Maczek, founder of women’s streetwear brand Misbhv, describes the subculture as “an inclusive energy.” To Maczek, streetwear culture is rooted in unity. “High fashion is defined as pieces reserved for the elites [whereas] streetwear actually brings people together – despite the status, race, sex, political views, belonging to any social milieu,” she explained to ELLE.com. “What we consider ‘streetwear’ today does not compromise on quality; Brands like ours are a totally new phenomena bridging the gap between the luxury and the everyday.”

Streetwear was once considered a boys-only club until male-focused labels finally got with the times and offered unisex offerings and brands like Misbhv, Ashley Williams, Namilia entered the fray to give women clothes they’ll actually wear. So, I scoured my saved collection to pull out the 15 best streetwear brands everyone should know.

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1

Misbhv

Maczek cut her teeth in design by customizing sweatshirts for her friends before launching Misbhv. Made of premium Italian fabrics, Maczek’s goal is to bridge the gap between streetwear and luxury fashion with bold graphics and nostalgic prints beloved by celebs like Bella Hadid, Teyana Taylor, EmRata and more.

If you buy one thing: Misbhv Active Shorts, $84; shopbop.com

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2

Golf Wang

Golf Wang is the brainchild of rapper Tyler the Creator, launched in 2011. We may never get inside the mind of the lyrical genius but Golf Wang brings us pretty damn close. Each collection isdipped in an array of vibrant hues, stripes, floral prints and tongue-in-cheek graphics men and women alike.

If you buy one thing: Igor Neon Hoodie, $90; golfwang.com

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3

Ashley Williams

Adwoa Aboah modeled a green tie dye hoodie that read, “Don’t Know Don’t Care” at the Ashley Williams autumn/winter 2018 show last February and I fell in love. London designer Ashley Williams’ eponymous collection plays with quirky prints—tie-dye, tiger stripes, polka dots, leopard spots, etc.—and cheeky slogans like “retired and loving it” and “beach bum” that appear on sweatsuits and t-shirts.

If you buy one thing: Ashley Williams Tie Dye Joggers, $108; nordstrom.com

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4

I. Am. Gia

I. Am. Gia needs no introduction. Best known for its sporty leather pants, cut-out detailing, corset tops, and its now-famous Teddy coat, the Australian brand is designed for girls who love to stand out.

If you buy one thing: I. Am. Gia Seala Crocodile Print Straight Leg Pant, $150; urbanoutfitters.com

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5

Matte Brand

Created by Briana Shaneè Wilson in 2014, the brand is built around its “simple meets sexy” theme and features bold, racy figure-hugging silhouettes that are sure to turn a few heads.

If you buy one thing: Caution Basic Bodysuit, $85; shopmatte.com

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6

Frankie Collection

You can buy vintage sportswear from your local thrift shop, but Frankie Collective takes the old and gives its a whole new look. The Canadian outfitter takes vintage 90s pieces from brands like Nike, Adidas, Reebok, and Champion to create two-piece sets, cropped tops, bags and more.

If you buy one thing: Vintage Adidas Rework Set, $75; frankiecollective.com

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7

Project 96

Project 96 is an up-and-coming brand based in New York rooted in the founder Petahjay’s Nigerian heritage. Melding his background with his personal style, Project 96’s assortments are adorned with Pan-African colors and bold, nostalgic typography that harks back to the 90s.

If you buy one thing: P96 Tartan Shorts, $55; pninetysix.com

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8

Aime Leon Dore

Aime Leon Dore is the coolest brand in streetwear right now. ALD captures the essence of Teddy Santis’ 90s upbringing in New York City by whipping up colorblock-heavy crewnecks and windbreakers, printed sweat shorts, big stripe rugbys.

If you buy one thing: Color Blocked Quarter Zip Pullover, $290; aimeleondore.com

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9

MadeMe NYC

Designed to “represent the dynamic perspectives of today’s downtown youth,” MadeMe takes everything we remember about the 90s golden era—the music, the fashion, culture—and creates weird, eccentric pieces for the, well, weird, eccentric souls out there (me).

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10

Scapes NY

Scapes NY proves that the workwear trend doesn’t have to be boring. Parsons alums Andie Enomoto and Taylor Kaclik were inspired by NYC’s construction graphics and signs, which led to the duo creating matching denim jacket and pants in a vibrant palette of red, green, yellow, and black. Stripes and brick prints also make it on trousers and tops.

If you buy one thing: White Brick Turtleneck; scapesny.com

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11

Namilia

Namilia is not for the faint of heart. The brand is known for looks that are unabashedly provocative and sexy, including their signature cut-out detailing on its leather pants and shorts.

If you buy one thing: Panty Trousers in Black; shop.namilia.com

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12

39.7

The brand’s sheer linen set is just *chef’s kiss*. 39. 7 creates simple, elevated basics like bodysuits and breezy two-piece short sets in a cool neutral hues perfect for minimalists.

If you buy one thing: Pro Woman/Pro Choice T-Shirt, $40; thirtynineseven.com

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13

MariaGulina

UK-based MariaGulina is built around comfort. The brand sells everything from bodysuits and socks to t-shirts and shorts, but its best known for its signature tracksuits. You can get tracksuits in bright colors like red and yellow, split color designs, checkered print or even hearts splattered all over.

If you buy one thing: Yellow Lounge Set; maria-gulina.com

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